Article marketing is one good way to expand the readership, the reach and the online credibility of one business enterprise. This is the type of marketing where the focus is on articles and these articles are used to promote the business. In this type of marketing, the business owner will write or pay someone to write short articles that are related to the business’ niche. These articles are then made for distribution and for publication online.
The typical articles that are made in article marketing will contain the bio box and the byline and these will include the contact information of the writer or the owner of the copyright. If these articles are well-written and considered as comprehensive, then this will have a big potential of increasing the credibility of the business and in the long run this can also help attract new readers and clients for the business. These articles are often published in many article directories online.
There are general article directories that will cater to articles about any topics. There are niche-specific article directories too, that can accept articles written about certain niches. These articles are free and authors can post as many articles as they want.
These article directories will make money through the advertising that comes to the site. Directories will place advertising on every article of the page and they will collect these revenues generated from this set-up. In the process, these article directories gain in prominence as more articles are posted. These benefits are spread evenly between the owner of directories and the authors.